{"id":657,"date":"2026-05-05T07:43:58","date_gmt":"2026-05-05T07:43:58","guid":{"rendered":"https:\/\/digitalpills.it\/predict-behaviour\/"},"modified":"2026-06-10T09:21:31","modified_gmt":"2026-06-10T09:21:31","slug":"predict-behaviour","status":"publish","type":"page","link":"https:\/\/digitalpills.it\/en\/predict-behaviour\/","title":{"rendered":"Predict Behaviour"},"content":{"rendered":"\n<div class=\"mt-xl\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 px-md lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h1 class=\"relative font-medium text-5xl text-left\" style=\"color: var(--color-blue-50);\">\n        Predict <span style=\"color: var(--color-blue-80);\">Behaviour<\/span>    <\/h1>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 px-md lg:col-span-5 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative text-center\">\n\n    <img decoding=\"async\" width=\"943\" height=\"782\" src=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/digital-pills-service-8.png\" class=\"block w-full h-auto\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/digital-pills-service-8.png 943w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/digital-pills-service-8-300x249.png 300w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/digital-pills-service-8-768x637.png 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/>\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 col-start-1 px-md lg:col-span-6 lg:col-start-7 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mb-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-2xl text-left\" style=\"color: var(--color-blue-80);\">\n        Predictive models that identify customers at risk of churn and those most likely to repurchase.    <\/h2>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-blue-80\">\n        \n\n<p>When a customer starts slowing down their purchases, ignoring communications or reducing their average order value, those signals already exist in the data \u2014 but they arrive late, if they arrive at all. We build predictive models that study the behaviour of the individual customer over time and estimate in advance the probability that they will leave, return, grow in value or stop buying. The organisation stops chasing lost customers and starts intercepting those who are about to leave.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mt-lg\">\n\n    <div class=\"flex flex-col sm:flex-row gap-4 justify-start\">\n        <a\n            class=\"btn btn-blue\"\n            href=\"\/contatti\"\n                    >\n            <span class=\"btn-label\">Let&#039;s Talk<\/span>\n            <span class=\"btn-arrow\"><\/span>\n        <\/a>\n\n            <\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\" style=\"background-color:#EEE4E0;\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-1 block-visibility-hide-medium-screen block-visibility-hide-small-screen\">\n        <div class=\"relative\"><\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-sm md:px-md lg:col-span-4 lg:px-0   lg:sticky lg:self-start\" style=\"top:120px;\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-blue-80);\">\n        WHAT WE OFFER    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-blue-80);\">\n        What we build <span style=\"color: var(--color-blue-50);\">together<\/span>    <\/h2>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-sm md:px-md lg:col-span-6 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"toggle-list relative\" data-multiple=\"false\">\n                    <div class=\"toggle-item\">\n                <button class=\"toggle-header\" type=\"button\" aria-expanded=\"false\">\n                    <h3 class=\"toggle-title\">Predictive models on an individual basis<\/h3>\n                    <span class=\"toggle-icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n                <div class=\"toggle-body\" hidden>\n                    <div class=\"toggle-content\">\n                        <p>We build models that estimate the probability that a specific customer will take an action relevant to the business \u2014 abandonment, repurchase, upgrade, value reduction. The model works at the individual level, produces actionable outputs and updates over time as the customer&#8217;s behaviour evolves.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"toggle-item\">\n                <button class=\"toggle-header\" type=\"button\" aria-expanded=\"false\">\n                    <h3 class=\"toggle-title\">Churn Prediction<\/h3>\n                    <span class=\"toggle-icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n                <div class=\"toggle-body\" hidden>\n                    <div class=\"toggle-content\">\n                        <p>A specialised layer of the predictive models, focused on identifying customers at risk of abandonment before that risk becomes reality. The system monitors signals of deterioration in the relationship and allows intervention at the right moment \u2014 not after the fact.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"toggle-item\">\n                <button class=\"toggle-header\" type=\"button\" aria-expanded=\"false\">\n                    <h3 class=\"toggle-title\">Growth driver analysis<\/h3>\n                    <span class=\"toggle-icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n                <div class=\"toggle-body\" hidden>\n                    <div class=\"toggle-content\">\n                        <p>We identify the patterns and causes that move the relevant KPIs. Data stops describing the past and begins to inform future decisions on where and how to intervene.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-1 block-visibility-hide-medium-screen block-visibility-hide-small-screen\">\n        <div class=\"relative\"><\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-4 lg:px-0   lg:sticky lg:self-start\" style=\"top:120px;\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-blue-80);\">\n        OUR PROCESS    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-blue-80);\">\n        How we <span style=\"color: var(--color-blue-50);\">do it<\/span>    <\/h2>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-6 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mb-sm\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h3 class=\"relative font-normal text-xl text-left\" style=\"color: var(--color-blue-80);\">\n        1. Data Audit    <\/h3>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-base text-left text-blue-80\">\n        \n\n<p>We assess the quality, depth and history of the available data. The feasibility and accuracy of the models depends entirely on this phase \u2014 we do not proceed without a clear map of the starting data.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-md\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"mb-sm\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h3 class=\"relative font-normal text-xl text-left\" style=\"color: var(--color-blue-80);\">\n        2. Model Design    <\/h3>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-base text-left text-blue-80\">\n        \n\n<p>We define the modelling architecture in function of the objectives: which phenomena to predict, over which time horizon, with what granularity. Individual prediction and aggregate forecasting follow different logics and are designed separately.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-md\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"mb-sm\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h3 class=\"relative font-normal text-xl text-left\" style=\"color: var(--color-blue-80);\">\n        3. Build and calibration    <\/h3>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-base text-left text-blue-80\">\n        \n\n<p>We build the models and calibrate them on the available historical data. This phase includes the first accuracy tests and validation of outputs with the team that will use them operationally.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-md\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"mb-sm\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h3 class=\"relative font-normal text-xl text-left\" style=\"color: var(--color-blue-80);\">\n        4. Activation    <\/h3>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-base text-left text-blue-80\">\n        \n\n<p>The models enter business processes \u2014 with readable outputs, integrated into existing tools, usable by decision-makers without technical intermediation.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-md\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"mb-sm\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h3 class=\"relative font-normal text-xl text-left\" style=\"color: var(--color-blue-80);\">\n        5. Handoff and monitoring    <\/h3>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-base text-left text-blue-80\">\n        \n\n<p>The internal team receives the system with the criteria to interpret its accuracy over time, recalibrate it when customer behaviour changes and update it when business objectives evolve.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-lg\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"\">\n\n    <div class=\"flex flex-col sm:flex-row gap-4 justify-start\">\n        <a\n            class=\"btn btn-blue\"\n            href=\"\/contatti\"\n                    >\n            <span class=\"btn-label\">Let&#039;s Talk<\/span>\n            <span class=\"btn-arrow\"><\/span>\n        <\/a>\n\n            <\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"faq\" style=\"background-color:#edf0f7;\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-1 block-visibility-hide-medium-screen block-visibility-hide-small-screen\">\n        <div class=\"relative\"><\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-4 lg:px-0   lg:sticky lg:self-start\" style=\"top:120px;\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-blue-80);\">\n        FAQ    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mb-sm  proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-blue-80);\">\n        Answers to your <span style=\"color: var(--color-blue-50);\">questions<\/span>    <\/h2>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-blue-80\">\n        \n\n<p>Everything you need to know about how we work and how we can help.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-6 lg:px-0\">\n        <div class=\"relative\">\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How does this differ from Lift Conversion?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The difference is in the question each model answers. Lift Conversion answers a question about the present: does this customer buy or not buy right now? Predict Behaviour answers a question about the future: will this customer stay or leave in the next 6-12 months? Both work on historical customer data, but with different time horizons and operational objectives.\"}},{\"@type\":\"Question\",\"name\":\"How structured does the starting data need to be?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It depends on the complexity of the model to be built. The initial Data Audit includes an explicit assessment of feasibility \u2014 if the available data is not sufficient for an accurate model, we say so before proceeding.\"}},{\"@type\":\"Question\",\"name\":\"How long does an engagement last?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A first complete cycle, from Data Audit to activation, is generally between twelve and sixteen weeks. The models require a historical record of at least twelve to twenty-four months to produce reliable outputs.\"}},{\"@type\":\"Question\",\"name\":\"Who is Predict Behaviour for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For organisations with a customer history of at least 12\u201324 months and integrable behavioural and transactional data, and with a customer base large enough to train individual-level models. Typically with a CRM, retention or customer analytics owner who has the mandate to move from descriptive to predictive analysis, and the intention to act on customers before the behaviour happens \u2014 not after.\"}},{\"@type\":\"Question\",\"name\":\"When is Predict Behaviour not the right choice?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"When the historical data is less than 12 months or the data cannot be integrated across different sources. It is also not the right choice for those looking for aggregate forecasting on business KPIs (a different type of modelling that we address within Govern KPIs) or descriptive clustering of the customer base (which we address within Earn Retention).\"}}]}<\/script>\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"toggle-list relative\" data-multiple=\"false\">\n                    <div class=\"toggle-item\">\n                <button class=\"toggle-header\" type=\"button\" aria-expanded=\"false\">\n                    <h3 class=\"toggle-title\">How does this differ from Lift Conversion?<\/h3>\n                    <span class=\"toggle-icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n                <div class=\"toggle-body\" hidden>\n                    <div class=\"toggle-content\">\n                        <p>The difference is in the question each model answers. <a href=\"https:\/\/digitalpills.it\/en\/lift-conversion\/\" target=\"_blank\">Lift Conversion<\/a> answers a question about the present: does this customer buy or not buy right now? Predict Behaviour answers a question about the future: will this customer stay or leave in the next 6-12 months? Both work on historical customer data, but with different time horizons and operational objectives.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"toggle-item\">\n                <button class=\"toggle-header\" type=\"button\" aria-expanded=\"false\">\n                    <h3 class=\"toggle-title\">How structured does the starting data need to be?<\/h3>\n                    <span class=\"toggle-icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n                <div class=\"toggle-body\" hidden>\n                    <div class=\"toggle-content\">\n                        <p>It depends on the complexity of the model to be built. The initial Data Audit includes an explicit assessment of feasibility \u2014 if the available data is not sufficient for an accurate model, we say so before proceeding.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"toggle-item\">\n                <button class=\"toggle-header\" type=\"button\" aria-expanded=\"false\">\n                    <h3 class=\"toggle-title\">How long does an engagement last?<\/h3>\n                    <span class=\"toggle-icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n                <div class=\"toggle-body\" hidden>\n                    <div class=\"toggle-content\">\n                        <p>A first complete cycle, from Data Audit to activation, is generally between twelve and sixteen weeks. The models require a historical record of at least twelve to twenty-four months to produce reliable outputs.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"toggle-item\">\n                <button class=\"toggle-header\" type=\"button\" aria-expanded=\"false\">\n                    <h3 class=\"toggle-title\">Who is Predict Behaviour for? <\/h3>\n                    <span class=\"toggle-icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n                <div class=\"toggle-body\" hidden>\n                    <div class=\"toggle-content\">\n                        <p><span style=\"font-weight: 400;\">For organisations with a customer history of at least 12\u201324 months and integrable behavioural and transactional data, and with a customer base large enough to train individual-level models. Typically with a CRM, retention or customer analytics owner who has the mandate to move from descriptive to predictive analysis, and the intention to act on customers before the behaviour happens \u2014 not after.<\/span><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"toggle-item\">\n                <button class=\"toggle-header\" type=\"button\" aria-expanded=\"false\">\n                    <h3 class=\"toggle-title\">When is Predict Behaviour not the right choice?<\/h3>\n                    <span class=\"toggle-icon\" aria-hidden=\"true\"><\/span>\n                <\/button>\n                <div class=\"toggle-body\" hidden>\n                    <div class=\"toggle-content\">\n                        <p><span style=\"font-weight: 400;\">When the historical data is less than 12 months or the data cannot be integrated across different sources. It is also not the right choice for those looking for aggregate forecasting on business KPIs (a different type of modelling that we address within <a href=\"https:\/\/digitalpills.it\/en\/govern-kpis\/\" target=\"_blank\" rel=\"noopener\">Govern KPIs<\/a>) or descriptive clustering of the customer base (which we address within <a href=\"https:\/\/digitalpills.it\/en\/earn-retention\/\" target=\"_blank\" rel=\"noopener\">Earn Retention<\/a>).<\/span><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 col-start-1 px-md lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div\n    class=\"contact-us    relative overflow-hidden\"\n        >\n<div class=\"theme-bg-anim\" data-bg-anim aria-hidden=\"true\" style=\"background-image:url(https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/digital-pills-contact-us-bg-scaled-1.jpg);background-size:cover;background-repeat:repeat;animation-duration:60s;\"><\/div>\n\n    <div class=\"relative grid grid-cols-12\">\n        \n\n<div class=\"col-span-12 col-start-1 px-md lg:col-span-6 lg:col-start-4 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-center\" style=\"color: var(--color-blue-50);\">\n        Let&#8217;s talk about your <br \/>next <span style=\"color: var(--color-pink-80);\">project. <\/span>    <\/h2>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-xs\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-blue-80\">\n        \n\n<p>Thirty minutes to understand what your data might already be telling you about the future behaviour of your customers.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-lg\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"px-sm\">\n    <div class=\"max-w-350 mx-auto\">\n\n    <div class=\"flex flex-col sm:flex-row gap-4 justify-center\">\n        <a\n            class=\"btn btn-blue\"\n            href=\"https:\/\/calendar.app.google\/Ukh9KK5ZU1x8U8NE9\"\n            target=\"_blank\" rel=\"noopener noreferrer\"        >\n            <span class=\"btn-label\">Book a Call<\/span>\n            <span class=\"btn-arrow\"><\/span>\n        <\/a>\n\n            <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-657","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Predict Behaviour: Predict Churn &amp; 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