{"id":982,"date":"2026-06-17T07:29:25","date_gmt":"2026-06-17T07:29:25","guid":{"rendered":"https:\/\/digitalpills.it\/?post_type=case_study&#038;p=982"},"modified":"2026-06-17T08:08:33","modified_gmt":"2026-06-17T08:08:33","slug":"scarpamondo","status":"publish","type":"case_study","link":"https:\/\/digitalpills.it\/en\/case-studies\/scarpamondo\/","title":{"rendered":"Scarpamondo"},"content":{"rendered":"\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 px-md lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mb-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <nav class=\"breadcrumb\" aria-label=\"Breadcrumb\">\n        <ol class=\"breadcrumb-list text-sm justify-start text-left text-navy-80\">\n                            <li class=\"breadcrumb-item\">\n                                            <span class=\"breadcrumb-current\">\n                            Risultati                        <\/span>\n                    \n                                            <span class=\"breadcrumb-separator\" aria-hidden=\"true\">\/<\/span>\n                                    <\/li>\n                            <li class=\"breadcrumb-item\">\n                                            <span class=\"breadcrumb-current\" aria-current=\"page\">\n                            Scarpamondo                        <\/span>\n                    \n                                    <\/li>\n                    <\/ol>\n    <\/nav>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 px-md lg:col-span-6 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h1 class=\"relative font-medium text-5xl text-left\" style=\"color: var(--color-blue-80);\">\n        Scarpamondo    <\/h1>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-6 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p>Turning a 47-store retailer into an organisation that decides on data, reading omnichannel behaviour as a single purchasing journey.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"text-center\">\n\n    <img decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/Scarpamondo-1-1024x405.webp\" class=\"block w-full h-auto\" alt=\"Scarpamondo\" loading=\"lazy\" srcset=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/Scarpamondo-1-1024x405.webp 1024w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/Scarpamondo-1-300x119.webp 300w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/Scarpamondo-1-768x304.webp 768w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/Scarpamondo-1-1536x607.webp 1536w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/Scarpamondo-1.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 px-md lg:col-span-4 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"px-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <ul class=\"features\" style=\"--features-gap:var(--spacing-md);\">\n            <li class=\"features-item\">\n            <p class=\"features-title text-base\" style=\"color: var(--color-ice-80);\">Industry<\/p>\n                                                <p class=\"features-description text-base\" style=\"color: var(--color-navy-80);\">Retail \/ Fashion<\/p>\n                                    <\/li>\n            <li class=\"features-item\">\n            <p class=\"features-title text-base\" style=\"color: var(--color-ice-80);\">Services<\/p>\n                                                <p class=\"features-description text-base\" style=\"color: var(--color-navy-80);\">LIFT Conversion, ACTIVATE Data, EARN Retention<\/p>\n                                    <\/li>\n            <li class=\"features-item\">\n            <p class=\"features-title text-base\" style=\"color: var(--color-ice-80);\">Year<\/p>\n                                                <p class=\"features-description text-base\" style=\"color: var(--color-navy-80);\">2022-2026<\/p>\n                                    <\/li>\n            <li class=\"features-item\">\n            <p class=\"features-title text-base\" style=\"color: var(--color-ice-80);\">View project<\/p>\n                                                <a\n                        class=\"features-description features-description--link text-base\"\n                        href=\"https:\/\/scarpamondo.it\/\"\n                        target=\"_blank\"\n                        rel=\"noopener\"\n                        style=\"color: var(--color-navy-80);\"\n                    >scarpamondo.it<\/a>\n                                    <\/li>\n        <\/ul>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-8 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p>A retailer&#8217;s customer does not live separately across online and offline \u2014 they move between the store, window displays, online searches, apps and e-commerce, leaving signals at every step, and few retailers manage to read those signals as parts of the same purchasing behaviour.<\/p>\n\n\n\n<p>Scarpamondo is one of Italy&#8217;s leading footwear and leather goods chains, with 47 physical stores and a national e-commerce platform. When we started working together in 2022, the goal was to build a system that would allow the team to interrogate data at every level, from daily operations to strategic choices.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mt-lg\">\n\n    <div class=\"flex flex-col sm:flex-row gap-4 justify-start\">\n        <a\n            class=\"btn btn-blue\"\n            href=\"https:\/\/calendar.app.google\/Ukh9KK5ZU1x8U8NE9\"\n            target=\"_blank\" rel=\"noopener noreferrer\"        >\n            <span class=\"btn-label\">Let&#039;s Talk<\/span>\n            <span class=\"btn-arrow\"><\/span>\n        <\/a>\n\n            <\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<div class=\"\" style=\"background-color:#edf0f7;\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-5 lg:px-0   lg:sticky lg:self-start\" style=\"top:120px;\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-blue-60);\">\n        APPROACH    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-blue-80);\">\n        Three <span style=\"color: var(--color-blue-50);\">work<\/span> streams that feed each other    <\/h2>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mt-md\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-blue-80\">\n        \n\n<p><br>Il progetto si \u00e8 articolato in tre direttrici sviluppate in parallelo, ognuna con logiche proprie ma collegate dallo stesso impianto infrastrutturale.<br>The project was structured across three parallel workstreams, each with its own logic but connected through the same infrastructure framework.<\/p>\n\n\n\n<p><strong>Omnichannel analysis<\/strong><\/p>\n\n\n\n<p>We reconstructed user purchasing behaviour between physical stores and e-commerce, cross-referencing CRM, transactional and navigation data to deliver an integrated view of the customer.<\/p>\n\n\n\n<p><strong>Customer journey optimisation<\/strong><\/p>\n\n\n\n<p>Through qualitative and quantitative analysis, we identified and prioritised improvement points in the online purchasing flows. The UX research and design team produced wireframes and optimised UIs, always measuring impact not only on the conversion rate but also on lifetime value \u2014 so as not to gain one at the expense of the other.<\/p>\n\n\n\n<p><strong>Purchase driver analysis<\/strong><\/p>\n\n\n\n<p>Machine learning techniques applied to CRM, web analytics and transactional data made it possible to label each customer within a price\/brand matrix, distinguishing four profiles with different purchasing logic.<br><\/p>\n\n\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-7 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative text-center\">\n\n    <img decoding=\"async\" width=\"696\" height=\"577\" src=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image.png\" class=\"block w-full h-auto\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image.png 696w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-300x249.png 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/>\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\" style=\"background-color:#f8f6f5;\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-center gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-5 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-blue-60);\">\n        THE CHALLENGE    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-blue-80);\">\n        Moving from a channel view to a <span style=\"color: var(--color-blue-50);\">behavioural view<\/span>    <\/h2>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mt-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p>The difficulty was not technical in nature \u2014 it was representational. Measuring store and e-commerce performance separately is a relatively simple exercise, whereas what was truly needed was a common grammar for reading users as people and not as online sessions or in-store receipts.<\/p>\n\n\n\n<p>The data work went in this direction, starting from the reconstruction of persistent user identities across online and offline and arriving at a geographic logic capable of directing advertising investments based on the real potential of each territorial cluster.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-7 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative text-center\">\n\n    <img decoding=\"async\" width=\"696\" height=\"577\" src=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image.png\" class=\"block w-full h-auto\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image.png 696w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-300x249.png 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/>\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\" style=\"background-color:#ecffa5;\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-5 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-blue-60);\">\n        METRICS    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-blue-80);\">\n        A system that guides decisions, not one that describes the <span style=\"color: var(--color-blue-50);\">past<\/span>    <\/h2>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-7 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mt-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p>Geographic analyses made it possible to diversify advertising investments based on the stage of the funnel (awareness, consideration, conversion) and to calibrate communication and CRM strategy on territorial clusters with the greatest growth potential.<\/p>\n\n\n\n<p>The analysis of the transition from in-store to online purchasing made it possible to rethink free delivery thresholds \u2014 an intervention that alone generated a 13% increase in the conversion rate.<\/p>\n\n\n\n<p>The price\/brand matrix returned an actionable segmentation across four clusters (Price seeker, Brand follower, Price functional, Brand seeker), used to differentiate communication, promotions and assortment.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mt-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p><\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mt-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p><br><\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"text-center\">\n\n    <img decoding=\"async\" width=\"1024\" height=\"406\" src=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1-1024x406.png\" class=\"block w-full h-auto\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1-1024x406.png 1024w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1-300x119.png 300w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1-768x304.png 768w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1.png 1426w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-lg block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\" style=\"background-color:#113ecf;\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-5 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-ice-20);\">\n        IMPACT AND RESULTS    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-ice-20);\">\n        Data that enters daily <span style=\"color: var(--color-pink-60);\">decisions<\/span>    <\/h2>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mt-md\">\n\n    <ol class=\"iconlist iconlist--numbered iconlist--horizontal iconlist--cols-3\" style=\"--iconlist-gap:var(--spacing-xl);--iconlist-icon-gap:var(--spacing-sm);--iconlist-title-color:#fcfbfb;--iconlist-description-color:#fcfbfb;--iconlist-marker-bg:#fcfbfb;--iconlist-marker-fg:#113ecf;\">\n            <li class=\"iconlist-item\">\n                            <span class=\"iconlist-icon iconlist-marker\" aria-hidden=\"true\">1<\/span>\n                        <div class=\"iconlist-body\">\n                <p class=\"iconlist-title text-lg\">E-commerce conversion rate growing<\/p>\n                                    <p class=\"iconlist-description text-sm\">The revision of free delivery thresholds, informed by the analysis of omnichannel behaviour, alone delivered a 13% increase in the conversion rate.<\/p>\n                            <\/div>\n        <\/li>\n            <li class=\"iconlist-item\">\n                            <span class=\"iconlist-icon iconlist-marker\" aria-hidden=\"true\">2<\/span>\n                        <div class=\"iconlist-body\">\n                <p class=\"iconlist-title text-lg\">More efficient advertising investments<\/p>\n                                    <p class=\"iconlist-description text-sm\">The geographic reading of data made it possible to calibrate budget and campaign objectives based on the real potential of each area, reducing waste and increasing return per euro spent.<\/p>\n                            <\/div>\n        <\/li>\n            <li class=\"iconlist-item\">\n                            <span class=\"iconlist-icon iconlist-marker\" aria-hidden=\"true\">3<\/span>\n                        <div class=\"iconlist-body\">\n                <p class=\"iconlist-title text-lg\">Actionable segmentation of the customer base<\/p>\n                                    <p class=\"iconlist-description text-sm\">The price\/brand model transformed the customer base into an asset used daily by the marketing and merchandising team for assortment, promotional and communication decisions.<\/p>\n                            <\/div>\n        <\/li>\n        <\/ol>\n\n<\/div>\n\n\n\n<div class=\"px-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <ul class=\"iconlist\" style=\"--iconlist-gap:var(--spacing-md);--iconlist-icon-gap:var(--spacing-sm);\">\n        <\/ul>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"px-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <ul class=\"iconlist\" style=\"--iconlist-gap:var(--spacing-md);--iconlist-icon-gap:var(--spacing-sm);\">\n        <\/ul>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-lg block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 col-start-1 px-md lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div\n    class=\"contact-us    relative overflow-hidden\"\n        >\n<div class=\"theme-bg-anim\" data-bg-anim aria-hidden=\"true\" style=\"background-image:url(https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/digital-pills-contact-us-bg-scaled-1.jpg);background-size:cover;background-repeat:repeat;animation-duration:60s;\"><\/div>\n\n    <div class=\"relative grid grid-cols-12\">\n        \n\n<div class=\"col-span-12 col-start-1 px-md lg:col-span-6 lg:col-start-4 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-center\" style=\"color: var(--color-blue-50);\">\n        The customer is one person, and data should <span style=\"color: var(--color-pink-80);\">tell their story as such<\/span>    <\/h2>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-xs\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-blue-80\">\n        \n\n<p>If the data from your e-commerce and your physical stores live in separate systems, you are making decisions based on half the story \u2014 because the customer who buys online and the one who walks into the store are very often the same person, and their behaviour reflects it.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-lg\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"px-sm\">\n    <div class=\"max-w-350 mx-auto\">\n\n    <div class=\"flex flex-col sm:flex-row gap-4 justify-center\">\n        <a\n            class=\"btn btn-blue\"\n            href=\"https:\/\/calendar.app.google\/Ukh9KK5ZU1x8U8NE9\"\n            target=\"_blank\" rel=\"noopener noreferrer\"        >\n            <span class=\"btn-label\">BOOK A SLOT<\/span>\n            <span class=\"btn-arrow\"><\/span>\n        <\/a>\n\n            <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1081,"template":"","case_study_category":[],"class_list":["post-982","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scarpamondo | Omnichannel Customer Analytics and Growth<\/title>\n<meta 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