{"id":943,"date":"2026-06-17T08:47:54","date_gmt":"2026-06-17T08:47:54","guid":{"rendered":"https:\/\/digitalpills.it\/?post_type=case_study&#038;p=943"},"modified":"2026-06-17T08:47:54","modified_gmt":"2026-06-17T08:47:54","slug":"pittarosso","status":"publish","type":"case_study","link":"https:\/\/digitalpills.it\/en\/case-studies\/pittarosso\/","title":{"rendered":"PittaRosso"},"content":{"rendered":"\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 px-md lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mb-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <nav class=\"breadcrumb\" aria-label=\"Breadcrumb\">\n        <ol class=\"breadcrumb-list text-sm justify-start text-left text-navy-80\">\n                            <li class=\"breadcrumb-item\">\n                                            <span class=\"breadcrumb-current\">\n                            Risultati                        <\/span>\n                    \n                                            <span class=\"breadcrumb-separator\" aria-hidden=\"true\">\/<\/span>\n                                    <\/li>\n                            <li class=\"breadcrumb-item\">\n                                            <span class=\"breadcrumb-current\" aria-current=\"page\">\n                            PittaRosso                        <\/span>\n                    \n                                    <\/li>\n                    <\/ol>\n    <\/nav>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 px-md lg:col-span-6 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h1 class=\"relative font-medium text-5xl text-left\" style=\"color: var(--color-blue-80);\">\n        PittaRosso    <\/h1>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-6 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p>How to build a reliable, privacy-compliant tracking infrastructure that makes it possible to truly read online consumer behaviour<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"text-center\">\n\n    <img decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/Pittarosso-1024x405.webp\" class=\"block w-full h-auto\" alt=\"Pittarosso\" loading=\"lazy\" srcset=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/Pittarosso-1024x405.webp 1024w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/Pittarosso-300x119.webp 300w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/Pittarosso-768x304.webp 768w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/Pittarosso-1536x607.webp 1536w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/Pittarosso.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 px-md lg:col-span-4 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"px-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <ul class=\"features\" style=\"--features-gap:var(--spacing-md);\">\n            <li class=\"features-item\">\n            <p class=\"features-title text-base\" style=\"color: var(--color-ice-80);\">Retail<\/p>\n                                                <p class=\"features-description text-base\" style=\"color: var(--color-navy-80);\">Fashion &amp; Footwear<\/p>\n                                    <\/li>\n            <li class=\"features-item\">\n            <p class=\"features-title text-base\" style=\"color: var(--color-ice-80);\">Services<\/p>\n                                                <p class=\"features-description text-base\" style=\"color: var(--color-navy-80);\">TRACK Data \u00b7 Data Strategy \u00b7 GTM Server Side \u00b7 Web Tracking \u00b7 Data Governance<\/p>\n                                    <\/li>\n            <li class=\"features-item\">\n            <p class=\"features-title text-base\" style=\"color: var(--color-ice-80);\">Year<\/p>\n                                                <p class=\"features-description text-base\" style=\"color: var(--color-navy-80);\">2024-2025<\/p>\n                                    <\/li>\n            <li class=\"features-item\">\n            <p class=\"features-title text-base\" style=\"color: var(--color-ice-80);\">View project<\/p>\n                                                <a\n                        class=\"features-description features-description--link text-base\"\n                        href=\"https:\/\/www.pittarosso.com\/it\"\n                        target=\"_blank\"\n                        rel=\"noopener\"\n                        style=\"color: var(--color-navy-80);\"\n                    >pittarosso.com<\/a>\n                                    <\/li>\n        <\/ul>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-8 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p>A growing retailer with fragmented data \u2014 and decisions that cost.<\/p>\n\n\n\n<p>PittaRosso is one of Italy&#8217;s leading footwear and accessories retailers, with hundreds of physical stores and a growing e-commerce platform. When Digital Pills entered the project, PittaRosso&#8217;s digital data was formally present but operationally unreliable.<\/p>\n\n\n\n<p>The transition from Universal Analytics to GA4 had left tracking items not correctly migrated. Events on the site were partial, poorly named or absent. Advertising platforms were receiving inaccurate conversion signals, with direct consequences on the optimisation algorithms of Meta, Google Ads and TikTok. The marketing team was making budget decisions based on data that did not reflect reality.<\/p>\n\n\n\n<p>The problem was not technical in the strict sense. It was strategic: without clean, structured data, it is impossible to understand consumer behaviour, identify the causes of a conversion drop or allocate budget rationally.<br><\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mt-lg\">\n\n    <div class=\"flex flex-col sm:flex-row gap-4 justify-start\">\n        <a\n            class=\"btn btn-blue\"\n            href=\"https:\/\/calendar.app.google\/Ukh9KK5ZU1x8U8NE9\"\n                    >\n            <span class=\"btn-label\">LET&#039;S TALK<\/span>\n            <span class=\"btn-arrow\"><\/span>\n        <\/a>\n\n            <\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<div class=\"\" style=\"background-color:#edf0f7;\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-5 lg:px-0   lg:sticky lg:self-start\" style=\"top:120px;\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-blue-60);\">\n        THE APPROACH    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-blue-80);\">\n        Three sequential workstreams, <span style=\"color: var(--color-blue-50);\">built <span style=\"color: var(--color-blue-50);\"> to last.    <\/h2>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mt-md\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-blue-80\">\n        \n\n<p><br>The project was structured across three distinct but connected phases, with a shared guiding principle: build the foundations first, then add value on top of them.<\/p>\n\n\n\n<p><strong>01&nbsp; Data Strategy and tracking fix<\/strong><\/p>\n\n\n\n<p>Technical audit of the existing infrastructure on GA4 and GTM. Workshop with stakeholders to align business objectives to measurable KPIs. Redefinition of the tracking plan with unified naming convention, migration of UA events to GA4, implementation of the advanced dataLayer for 34 events across fixes and enhancements, QA and go-live. Platforms involved: GA4, GTM, Meta, Google Ads, TikTok, Bing, Klaviyo, SalesManago, Bantoa, Spotify, Stileo.<\/p>\n\n\n\n<p><strong>02&nbsp; GTM Server Side on Google Cloud Platform<\/strong><\/p>\n\n\n\n<p>Design and implementation of a server-side tagging infrastructure on GCP Cloud Run, with a PittaRosso proprietary custom domain. Configuration of mixed data flows (client + server) for Meta and TikTok, server-only flow for GA4 and Google Ads. Enhanced Conversions and Conversion API configured for Meta and Google Ads. Server side reduces the impact of adblockers and increases control and quality of the data sent to advertising platforms.<\/p>\n\n\n\n<p><strong>03&nbsp; Data Governance and audience activation<\/strong><\/p>\n\n\n\n<p>Configuration of the retention policy on GA4 raw data exported to BigQuery (25 months, GDPR-compliant). Definition and activation of custom behavioural audiences (high-value users, discount-period-only buyers, high average basket inactive users, children&#8217;s category, sport) sent experimentally to Google Ads and Meta for targeted remarketing.<br><br><\/p>\n\n\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-7 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative text-center\">\n\n    <img decoding=\"async\" width=\"696\" height=\"577\" src=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image.png\" class=\"block w-full h-auto\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image.png 696w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-300x249.png 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/>\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\" style=\"background-color:#f8f6f5;\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-center gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-5 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-blue-60);\">\n        THE CHALLENGE    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-blue-80);\">\n        A <span style=\"color: var(--color-blue-50);\">data collection<\/span> ecosystem designed to be proprietary, privacy-compliant and scalable.    <\/h2>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mt-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p>PittaRosso&#8217;s final architecture includes two GTM containers (client-side and server-side) operating in coordination, a proprietary server on Google Cloud Run (region: europe-west4) that intercepts data before it reaches the final platforms, a raw data export to BigQuery (region: europe-west1) with automated retention configured, and Iubenda as the CMP for consent management according to Consent Mode V2.<\/p>\n\n\n\n<p>The choice to maintain a GCP architecture is not purely technical \u2014 it is a governance decision. All data remains in European infrastructure, under PittaRosso&#8217;s direct control. The proprietary server allows data to be enriched, filtered or anonymised before it reaches Meta or Google \u2014 a guarantee that client-side tracking cannot offer.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-7 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative text-center\">\n\n    <img decoding=\"async\" width=\"696\" height=\"577\" src=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image.png\" class=\"block w-full h-auto\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image.png 696w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-300x249.png 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/>\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\" style=\"background-color:#ecffa5;\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-5 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-blue-60);\">\n        METRICS    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-blue-80);\">\n        A Data Infrastructure That Enables <span style=\"color: var(--color-blue-50);\">Marketing and Analytics<\/span>    <\/h2>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-7 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mt-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p><\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mt-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p><strong>10+ integrated platforms<\/strong> across advertising, CRM, and marketing automation, including Meta, Google Ads, TikTok, Bing, Klaviyo, SalesManago, Spotify, Stileo, and Criteo. <\/p>\n\n\n\n<p><strong>34 tracking events implemented and optimized<\/strong>, covering the migration from Universal Analytics to GA4 and the development of an advanced data layer for ecommerce analytics. <\/p>\n\n\n\n<p><strong>7 behavioral audiences activated and synchronized<\/strong> with Google Ads and Meta to support remarketing initiatives and campaign personalization strategies.<br><\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"text-center\">\n\n    <img decoding=\"async\" width=\"1024\" height=\"406\" src=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1-1024x406.png\" class=\"block w-full h-auto\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1-1024x406.png 1024w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1-300x119.png 300w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1-768x304.png 768w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1.png 1426w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-lg block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\" style=\"background-color:#113ecf;\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-5 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-ice-20);\">\n        IMPACT AND RESULTS    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-ice-20);\">\n        Three concrete advantages for the <span style=\"color: var(--color-pink-60);\">business.<\/span>    <\/h2>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mt-md\">\n\n    <ol class=\"iconlist iconlist--numbered iconlist--horizontal iconlist--cols-3\" style=\"--iconlist-gap:var(--spacing-xl);--iconlist-icon-gap:var(--spacing-sm);--iconlist-title-color:#fcfbfb;--iconlist-description-color:#fcfbfb;--iconlist-marker-bg:#fcfbfb;--iconlist-marker-fg:#113ecf;\">\n            <li class=\"iconlist-item\">\n                            <span class=\"iconlist-icon iconlist-marker\" aria-hidden=\"true\">1<\/span>\n                        <div class=\"iconlist-body\">\n                <p class=\"iconlist-title text-lg\">Reliable data for advertising campaigns.<\/p>\n                                    <p class=\"iconlist-description text-sm\">Advertising platforms receive accurate and deduplicated conversion signals. Meta and Google Ads optimisation algorithms work on correct data, with a direct impact on the quality of automated budget optimisation.<\/p>\n                            <\/div>\n        <\/li>\n            <li class=\"iconlist-item\">\n                            <span class=\"iconlist-icon iconlist-marker\" aria-hidden=\"true\">2<\/span>\n                        <div class=\"iconlist-body\">\n                <p class=\"iconlist-title text-lg\">Behavioural visibility for the marketing team.<\/p>\n                                    <p class=\"iconlist-description text-sm\">The advanced dataLayer enables analyses that were previously impossible: size availability by product and brand, conversion rate by list and position, LTV per purchase session, user behaviour on the PDP including sold-out size warnings. The analysis of the Easter 2026 CR drop \u2014 based on this data \u2014 identified that 48% of viewed products had over 50% of their sizes missing, versus 22% the previous year: an operational piece of information that could not have been obtained without advanced tracking infrastructure.<\/p>\n                            <\/div>\n        <\/li>\n            <li class=\"iconlist-item\">\n                            <span class=\"iconlist-icon iconlist-marker\" aria-hidden=\"true\">3<\/span>\n                        <div class=\"iconlist-body\">\n                <p class=\"iconlist-title text-lg\">Control and long-term scalability.<\/p>\n                                    <p class=\"iconlist-description text-sm\">The server-side infrastructure is proprietary and hosted in Europe. PittaRosso has full control over data before it reaches third parties, with governance ensured by a GDPR-compliant retention policy on BigQuery (25 months) and the technical documentation required for autonomous maintenance. GCP is already positioned to become the central data hub for all of the brand&#8217;s digital data.<\/p>\n                            <\/div>\n        <\/li>\n        <\/ol>\n\n<\/div>\n\n\n\n<div class=\"px-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <ul class=\"iconlist\" style=\"--iconlist-gap:var(--spacing-md);--iconlist-icon-gap:var(--spacing-sm);\">\n        <\/ul>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"px-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <ul class=\"iconlist\" style=\"--iconlist-gap:var(--spacing-md);--iconlist-icon-gap:var(--spacing-sm);\">\n        <\/ul>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-lg block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 col-start-1 px-md lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div\n    class=\"contact-us    relative overflow-hidden\"\n        >\n<div class=\"theme-bg-anim\" data-bg-anim aria-hidden=\"true\" style=\"background-image:url(https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/digital-pills-contact-us-bg-scaled-1.jpg);background-size:cover;background-repeat:repeat;animation-duration:60s;\"><\/div>\n\n    <div class=\"relative grid grid-cols-12\">\n        \n\n<div class=\"col-span-12 col-start-1 px-md lg:col-span-6 lg:col-start-4 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-center\" style=\"color: var(--color-blue-50);\">\n        Your decisions are only as good as the <span style=\"color: var(--color-pink-80);\">data behind them.<\/span>    <\/h2>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-xs\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-blue-80\">\n        \n\n<p>If your tracking is incomplete, your data is fragmented, or your advertising platforms are receiving inaccurate signals, you&#8217;re optimizing campaigns and investments based on a partial view of reality.<\/p>\n\n\n\n<p>Together, we can assess the current state of your data infrastructure and identify the priorities needed to make it reliable, scalable, and actionable.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-lg\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"px-sm\">\n    <div class=\"max-w-350 mx-auto\">\n\n    <div class=\"flex flex-col sm:flex-row gap-4 justify-center\">\n        <a\n            class=\"btn btn-blue\"\n            href=\"https:\/\/calendar.app.google\/Ukh9KK5ZU1x8U8NE9\"\n            target=\"_blank\" rel=\"noopener noreferrer\"        >\n            <span class=\"btn-label\">BOOK A CALL<\/span>\n            <span class=\"btn-arrow\"><\/span>\n        <\/a>\n\n            <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1098,"template":"","case_study_category":[],"class_list":["post-943","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is 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