{"id":883,"date":"2026-06-17T08:16:16","date_gmt":"2026-06-17T08:16:16","guid":{"rendered":"https:\/\/digitalpills.it\/?post_type=case_study&#038;p=883"},"modified":"2026-06-17T08:17:16","modified_gmt":"2026-06-17T08:17:16","slug":"hellofresh","status":"publish","type":"case_study","link":"https:\/\/digitalpills.it\/en\/case-studies\/hellofresh\/","title":{"rendered":"HelloFresh"},"content":{"rendered":"\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 px-md lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mb-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <nav class=\"breadcrumb\" aria-label=\"Breadcrumb\">\n        <ol class=\"breadcrumb-list text-sm justify-start text-left text-navy-80\">\n                            <li class=\"breadcrumb-item\">\n                                            <span class=\"breadcrumb-current\">\n                            Risultati                        <\/span>\n                    \n                                            <span class=\"breadcrumb-separator\" aria-hidden=\"true\">\/<\/span>\n                                    <\/li>\n                            <li class=\"breadcrumb-item\">\n                                            <span class=\"breadcrumb-current\" aria-current=\"page\">\n                            HelloFresh                        <\/span>\n                    \n                                    <\/li>\n                    <\/ol>\n    <\/nav>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 px-md lg:col-span-6 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h1 class=\"relative font-medium text-5xl text-left\" style=\"color: var(--color-blue-80);\">\n        HelloFresh    <\/h1>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-6 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p>How an AI agent built on MCP redesigned the paid social acquisition of a company that invests over 100 million euros a year in advertising.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"text-center\">\n\n        <img decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/HelloFresh-1024x405.webp\" class=\"block w-full h-auto\" alt=\"HelloFresh\" loading=\"lazy\" srcset=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/HelloFresh-1024x405.webp 1024w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/HelloFresh-300x119.webp 300w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/HelloFresh-768x304.webp 768w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/HelloFresh-1536x607.webp 1536w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/06\/HelloFresh.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>    \n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 px-md lg:col-span-4 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"px-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <ul class=\"features\" style=\"--features-gap:var(--spacing-md);\">\n            <li class=\"features-item\">\n            <p class=\"features-title text-base\" style=\"color: var(--color-ice-80);\">Industry<\/p>\n                                                <p class=\"features-description text-base\" style=\"color: var(--color-navy-80);\">Food subscription<\/p>\n                                    <\/li>\n            <li class=\"features-item\">\n            <p class=\"features-title text-base\" style=\"color: var(--color-ice-80);\">Services<\/p>\n                                                <p class=\"features-description text-base\" style=\"color: var(--color-navy-80);\">SCALE Paid, GROUND Data<\/p>\n                                    <\/li>\n            <li class=\"features-item\">\n            <p class=\"features-title text-base\" style=\"color: var(--color-ice-80);\">Year<\/p>\n                                                <p class=\"features-description text-base\" style=\"color: var(--color-navy-80);\">2026<\/p>\n                                    <\/li>\n            <li class=\"features-item\">\n            <p class=\"features-title text-base\" style=\"color: var(--color-ice-80);\">View project<\/p>\n                                                <a\n                        class=\"features-description features-description--link text-base\"\n                        href=\"https:\/\/www.hellofresh.com\/\"\n                        target=\"_blank\"\n                        rel=\"noopener\"\n                        style=\"color: var(--color-navy-80);\"\n                    >hellofresh.com<\/a>\n                                    <\/li>\n        <\/ul>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-8 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p>In organisations operating at HelloFresh&#8217;s scale, paid social does not stop working as it grows \u2014 it stops being governable with the tools and processes it started with.<\/p>\n\n\n\n<p>HelloFresh invests over 100 million euros a year in Meta campaigns distributed across 18 markets and dozens of brands, with a paid social team managing thousands of active ads simultaneously. At the scale reached, traditional tools had stopped handling the required workload: reporting too slow to inform weekly decisions, launches still managed manually, configurations with a significant error rate, and no feedback loop between creative performance and the team producing the creatives.<\/p>\n\n\n\n<p>What was needed was a system that did not replace people but gave them back the time and visibility to make better decisions.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mt-lg\">\n\n    <div class=\"flex flex-col sm:flex-row gap-4 justify-start\">\n        <a\n            class=\"btn btn-blue\"\n            href=\"https:\/\/calendar.app.google\/Ukh9KK5ZU1x8U8NE9\"\n                    >\n            <span class=\"btn-label\">Let&#039;s talk <\/span>\n            <span class=\"btn-arrow\"><\/span>\n        <\/a>\n\n            <\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<div class=\"\" style=\"background-color:#edf0f7;\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-5 lg:px-0   lg:sticky lg:self-start\" style=\"top:120px;\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-blue-60);\">\n        APPROACH    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-blue-80);\">\n        An <span style=\"color: var(--color-blue-50);\">AI agent <\/span> built on Model Context Protocol architecture    <\/h2>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mt-md\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-blue-80\">\n        \n\n<p>We developed an AI agent accessible via chat on Slack, built on a Model Context Protocol architecture that allows the system to autonomously query campaign data, interpret it in the client&#8217;s business context, and act directly on advertising platforms.<\/p>\n\n\n\n<p>The agent serves three levels of use from the same access point:<\/p>\n\n\n\n<p>&#8211; The operational level, which launches ads starting from a creative folder and configures campaign parameters in minutes.<\/p>\n\n\n\n<p>&#8211; The analytical level, which queries granular performance numbers for individual ads and adsets in natural language.<\/p>\n\n\n\n<p>&#8211; The strategic level, which receives recommendations on budget allocation, scaling timing and ad stops, generated by predictive models trained on historical data.<\/p>\n\n\n\n<p>The entire system runs on a new data infrastructure built to replace the Google Sheets previously in use: a validated database with codified naming conventions and automatic checks on incoming data quality.<\/p>\n\n\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-7 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative text-center\">\n\n        <img decoding=\"async\" width=\"696\" height=\"577\" src=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image.png\" class=\"block w-full h-auto\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image.png 696w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-300x249.png 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/>    \n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\" style=\"background-color:#f8f6f5;\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-center gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-5 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-blue-60);\">\n        THE CHALLENGE    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-blue-80);\">\n        This was not a tool problem \u2014 it was an <span style=\"color: var(--color-blue-50);\">orchestration problem<\/span>    <\/h2>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mt-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p>The challenge was not to automate a single step, but to restore coherence to a process that, at the scale reached, had fragmented. Ad launches, reporting, budget decisions and creative feedback lived in separate tools and logics, with distributed ownership and very little shared visibility.<\/p>\n\n\n\n<p>The agent was designed as an orchestration layer: a single access point capable of connecting operations, analytics and strategy, adapting to different seniority levels within the team and returning to each person the information in the format most useful for their role.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-7 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative text-center\">\n\n        <img decoding=\"async\" width=\"696\" height=\"577\" src=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image.png\" class=\"block w-full h-auto\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image.png 696w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-300x249.png 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/>    \n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\" style=\"background-color:#ecffa5;\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-5 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-blue-60);\">\n        METRICS    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-blue-80);\">\n        The value is measured in time freed, errors avoided and <span style=\"color: var(--color-blue-50);\">costs reduced<\/span>    <\/h2>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-7 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mt-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p>The system went live in September 2025 and the results are visible both in operational efficiency metrics and in advertising performance metrics.<\/p>\n\n\n\n<p>&#8211; CAC: 25% reduction at equivalent acquisition objectives, with 15% more budget allocated<\/p>\n\n\n\n<p>&#8211; Time spent on reporting and analysis: 90% reduction<\/p>\n\n\n\n<p>&#8211; Average time to launch a new ad: from one or two days to approximately 5 minutes<\/p>\n\n\n\n<p>&#8211; Campaign configuration error rate: from a 10-20% range to below 1%<\/p>\n\n\n\n<p>TOV note: these numbers should remain as they are, without superlatives around them. The data speaks for itself. Avoid &#8220;extraordinary&#8221;, &#8220;incredible&#8221;, &#8220;transformative&#8221; in proximity.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"mt-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-navy-80\">\n        \n\n<p><br><\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"\">\n    <div class=\"text-center\">\n\n        <img decoding=\"async\" width=\"1024\" height=\"406\" src=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1-1024x406.png\" class=\"block w-full h-auto\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1-1024x406.png 1024w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1-300x119.png 300w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1-768x304.png 768w, https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/Image-1.png 1426w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>    \n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-lg block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\" style=\"background-color:#113ecf;\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:col-span-5 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mb-xs\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <span class=\"relative block font-normal text-sm text-left\" style=\"color: var(--color-ice-20);\">\n        IMPACT AND RESULTS    <\/span>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-left\" style=\"color: var(--color-ice-20);\">\n        A system that  with <span style=\"color: var(--color-pink-60);\">scales<\/span> the organisation    <\/h2>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12 px-md lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"mt-md\">\n\n    <ol class=\"iconlist iconlist--numbered iconlist--horizontal iconlist--cols-3\" style=\"--iconlist-gap:var(--spacing-xl);--iconlist-icon-gap:var(--spacing-sm);--iconlist-title-color:#fcfbfb;--iconlist-description-color:#fcfbfb;--iconlist-marker-bg:#fcfbfb;--iconlist-marker-fg:#113ecf;\">\n            <li class=\"iconlist-item\">\n                            <span class=\"iconlist-icon iconlist-marker\" aria-hidden=\"true\">1<\/span>\n                        <div class=\"iconlist-body\">\n                <p class=\"iconlist-title text-lg\">Operational efficiency<\/p>\n                                    <p class=\"iconlist-description text-sm\">The same team now manages a significantly higher volume of work without increasing headcount, and the time freed is reinvested in high-value activities such as strategic analysis and new creative testing.<\/p>\n                            <\/div>\n        <\/li>\n            <li class=\"iconlist-item\">\n                            <span class=\"iconlist-icon iconlist-marker\" aria-hidden=\"true\">2<\/span>\n                        <div class=\"iconlist-body\">\n                <p class=\"iconlist-title text-lg\">Data quality and process quality<\/p>\n                                    <p class=\"iconlist-description text-sm\">The migration from Google Sheets to a validated database drastically reduced configuration errors and made reporting reliable for all levels of the organisation, from the CMO to the operational team.<\/p>\n                            <\/div>\n        <\/li>\n            <li class=\"iconlist-item\">\n                            <span class=\"iconlist-icon iconlist-marker\" aria-hidden=\"true\">3<\/span>\n                        <div class=\"iconlist-body\">\n                <p class=\"iconlist-title text-lg\">More informed budget decisions<\/p>\n                                    <p class=\"iconlist-description text-sm\">The strategic level of the agent, supported by predictive models, assists budget decision-makers in scaling and reallocation choices, with recommendations based on data rather than intuition.<\/p>\n                            <\/div>\n        <\/li>\n        <\/ol>\n\n<\/div>\n\n\n\n<div class=\"px-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <ul class=\"iconlist\" style=\"--iconlist-gap:var(--spacing-md);--iconlist-icon-gap:var(--spacing-sm);\">\n        <\/ul>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"px-md\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <ul class=\"iconlist\" style=\"--iconlist-gap:var(--spacing-md);--iconlist-icon-gap:var(--spacing-sm);\">\n        <\/ul>\n\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-lg block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-sm block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative grid grid-cols-12 items-start gap-8\">\n        \n\n<div class=\"col-span-12 col-start-1 px-md lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div\n    class=\"contact-us    relative overflow-hidden\"\n        >\n<div class=\"theme-bg-anim\" data-bg-anim aria-hidden=\"true\" style=\"background-image:url(https:\/\/digitalpills.it\/wp-content\/uploads\/2026\/05\/digital-pills-contact-us-bg-scaled-1.jpg);background-size:cover;background-repeat:repeat;animation-duration:60s;\"><\/div>\n\n    <div class=\"relative grid grid-cols-12\">\n        \n\n<div class=\"col-span-12 col-start-1 px-md lg:col-span-6 lg:col-start-4 lg:px-0\">\n        <div class=\"relative\">\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"proposition-title\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <h2 class=\"relative font-medium text-4xl text-center\" style=\"color: var(--color-blue-50);\">\n        When paid social grows, the problem shifts from budget to the governance of the system that <span style=\"color: var(--color-pink-80);\">manages it<\/span>    <\/h2>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-xs\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"\">\n    <div class=\"max-w-350 mx-auto relative\">\n\n    <div class=\"relative wysiwyg font-normal text-lg text-left text-blue-80\">\n        \n\n<p>If your team spends more time configuring campaigns than deciding how to optimise them, the bottleneck is not the investment \u2014 it is the system of tools and processes surrounding it.<\/p>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"spacing-lg\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"px-sm\">\n    <div class=\"max-w-350 mx-auto\">\n\n    <div class=\"flex flex-col sm:flex-row gap-4 justify-center\">\n        <a\n            class=\"btn btn-blue\"\n            href=\"https:\/\/calendar.app.google\/Ukh9KK5ZU1x8U8NE9\"\n            target=\"_blank\" rel=\"noopener noreferrer\"        >\n            <span class=\"btn-label\">Book a Call<\/span>\n            <span class=\"btn-arrow\"><\/span>\n        <\/a>\n\n            <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"col-span-12\">\n        <div class=\"relative\">\n\n<div class=\"spacing-xl block-visibility-hide-medium-screen block-visibility-hide-small-screen\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"spacing-lg block-visibility-hide-large-screen\" aria-hidden=\"true\"><\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1089,"template":"","case_study_category":[],"class_list":["post-883","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HelloFresh Case Study | AI Agent for Paid Social at Scale<\/title>\n<meta name=\"description\" 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